Demonstrating ROI and ROV – Workplace Wellbeing

In today’s economic landscape, workplace wellbeing is more critical than ever. A survey report published by CIPD (2022) revealed that just over half of organisations (51%) adopt a strategic approach to employee wellbeing. With inflationary pressures impacting healthcare costs, companies are faced with the challenge of maintaining employee health and satisfaction while managing expenses. In this context, demonstrating Return on Investment (ROI) and Return on Value (ROV) for all benefits becomes imperative for organisational success.

The first step towards addressing this challenge lies in embracing better data for crafting effective solutions. Employers must leverage robust data analytics to understand the specific health needs and preferences of their workforce. By collecting and analysing data on healthcare utilisation, absenteeism rates, and employee feedback, companies can identify areas for improvement and tailor their wellness programmes accordingly. This data-driven approach enables organisations to allocate resources more efficiently, maximising the impact of their initiatives.

Furthermore, a key aspect of navigating the workplace wellbeing trend is fostering personal and professional responsibility among leadership, particularly the Head of Benefits and HR professionals. These individuals play a crucial role in championing wellbeing initiatives and advocating for their importance within the organisation. By demonstrating a commitment to employee health and actively engaging in the development and implementation of wellness programmes, leaders set a precedent for prioritising wellbeing as a strategic business objective.

Measurement-based care is another essential component of a successful workplace wellbeing strategy. Rather than relying solely on anecdotal evidence or generic metrics, companies should embrace a model of care that emphasises tracking and measuring improvement over time. By implementing tools such as health risk assessments, biometric screenings, and outcome evaluations, organisations can monitor the effectiveness of their interventions and make data-driven adjustments as needed. 

• Which interventions have demonstrated the highest levels of success?
• Is there uniform participation across various programmes?
• Are the initiatives and outcomes aligning with our expectations?

This approach not only ensures accountability but also enables companies to demonstrate tangible results to stakeholders.

Moreover, delivering case study work can serve as a powerful tool for showcasing the impact of workplace wellbeing initiatives. By documenting success stories and highlighting measurable outcomes, organisations can provide concrete evidence of the value they bring to employees and the business as a whole. Case studies offer insights into the specific challenges faced by employees and the solutions that were implemented to address them, serving as a roadmap for other companies seeking to enhance their own wellbeing programmes.

Unsure on how to review your current wellbeing strategy?

Our award-winning Discovery Survey allows you to gather benchmarking data across physical, mental, social and financial health to understand the strategic health and wellbeing needs of teams, locations and your entire business.