Frosty Fortitude: Transforming Health Through Cold Exposure

For those who attended the inaugural 100 event by NXT45 you would know we are no strangers to cold therapy. Community members also recently got the pleasure and of Brass Monkey (the market leading ice bath provider) Founder Danyl Bosomworth and his success story so far.

Cold exposure, whether through cold showers, ice baths, or outdoor winter activities, elicits a hormetic response that strengthens the immune system, increases brown fat activation (which burns calories to generate heat), improves circulation, and enhances mood. Studies have shown that cold exposure can boost metabolism, reduce inflammation, and improve symptoms of depression and anxiety.

Recommendations: Start with brief exposures to cold, gradually increasing duration and intensity. Pay attention to body signals and avoid prolonged exposure if discomfort or adverse effects occur. As always seek medical advice if unsure before starting or with any pre-existing health concerns you feel may be relevant.

We are proud to be partnered with Danyl and the Brass Monkey team and look forward to their next level support for The 100 in 2024!